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Dean P. Laing

Simply the Most Awarded Commercial Trial Attorney in the State

Dean P. Laing has been with O’Neil, Cannon, Hollman, DeJong & Laing S.C., a 40-attorney firm headquartered in Milwaukee, Wisconsin, for more than 38 years since graduating cum laude from Marquette University Law School in 1983. He has been on the Board of Directors of the firm since 1990, and was the firm’s President from 2015 to 2020.

Mr. Laing is board certified in Civil Trial Advocacy and Civil Pretrial Practice Advocacy by the National Board of Trial Advocacy, and is a frequent author and speaker on legal issues involving evidence, torts, insurance and trial tactics. He has authored 42 journal articles and book chapters, including the Evidence Chapter of the Wisconsin State Bar’s annual book entitled Annual Survey of Wisconsin Law each year (but two) from 1987 to 2016; been an invited speaker at 30 legal seminars/workshops; and been counsel in 70 published/reported decisions, many of which made new law.

Mr. Laing’s personality and trial skills have allowed him to be one of a select few attorneys who have been able to successfully practice both commercial litigation and personal injury litigation. In addition to representing Fortune 500 and other variously sized companies in their commercial litigation needs, Mr. Laing represents severely injured persons in prosecuting their personal injury claims. His passion for those cases is partially derived from his having two brothers with cerebral palsy. As a result of growing up in that environment, Mr. Laing understands what families go through in caring for loved ones with special needs, and is able to communicate that to insurance companies, defense counsel, judges and juries.